3 Reasons I Don’t Say the Name of My Network Marketing Company on Facebook
When I was first approached about an incredible network marketing opportunity, I was torn.
I saw earning potential, but there was absolutely no way I was going to turn my Facebook page into a product billboard.
I was known as social media marketing expert and doing something like that would be likened to brand suicide. After all, I was known as The Social Celebrity.
So I had to get creative. Maybe there was a way for me to promote my product and company without plastering it all over my page, losing credibility as a marketing expert, and being unfriended by my loyal followers.
3 Reasons I Don't Say The Name of My Networking Marketing Company on Facebook:
#1) People Don’t Go to Facebook to Shop
I understand the Facebook platform and I know how users engage on it. People come to FB to connect with friends, family and basically be entertained. They do not come to FB to buy things.
There’s a website called Amazon.com that most people go to when they want to purchase something *wink*. As soon as someone sees a post that feels like a sales pitch, they mentally check out. They are not interested. Period. And when it comes to MLM, they are especially annoyed.
I’ll be the first to admit dodging friend requests from MLMers who have company graphics on their page because I don’t want to be hounded to try their product. I still have PTSD from being cold messaged for years.
While we don’t like to be sold, we DO love to buy things!
I can’t tell you how many times I have posted a photo only to have someone ask what shade of lipstick I was wearing or where I got my shirt.
We live in an influencer age and if you position your products on social media as a solution to a problem you have versus looking like a sales pitch, people will be begging for information on where to get it. It’s all in the positioning... that’s what she said.
#2) People Have To Talk To Me
That’s right. When someone doesn’t know the answer, they will move mountains to get details. If you haven’t picked up on this yet, marketing is all about human psychology and behaviors. If I post “Product XYZ is AMAZING!! You can buy it at my link right here.” People will ignore it. Because remember point #1… people don’t come to FB to buy things.
But if I say, “ I can’t believe how incredible my skin looks after only 3 nights of using this miracle overnight cream” people will blow up my inbox wanting to know WHICH overnight cream I used and does it get rid of wrinkles?!
By not providing all of the details, I am forcing my followers to reach out to me for more information. It allows to us have a conversation, build a relationship, and also make sure they are getting the best product recommendations. It also avoids the inevitable Google search that most people will make to avoid talking to you. #guilty
#3) I want to be seen as an expert, not a salesperson
The cool thing about network marketing is that you can weave just about any product into an existing brand as a partnership, but it’s important to lead with your expertise.
I create content around social media, network marketing, money, success and entrepreneurship, but if I branded all of my live videos and posts with my company name, no one would share that content.
The only people that would share it would be other people in the same company and that does nothing to help me build my brand, expand my network, and bring in new prospects. I keep my content neutral and as a result I’ve elevated my expert status, expanded my network and recruited rock stars who had previously failed in network marketing.
As a result of this one duplicatable strategy…
I’ll close my first year in business with nearly 3 million in team sales.
I’m just one rank away from maxing out the comp plan.
I’ve had more than 1300 people join our movement.
I’m helping more people than I ever was consulting.
I’ve restored my faith in network marketing.
And I can’t make income claims, but let’s just say that things are going well. Very well.